--- title: Credit You Can Count On description: >- Credit You Can Count On: a campaign platform SE Studio built for Man Group's credit business roadshows, flexing the Pixel identity across markets. date: '2026-09-24' category: Case study canonical_url: https://www.se.studio/work/man-group/credit-you-can-count-on/ source: Something Else license: © 2026 Something Else. All rights reserved. slug: man-group/credit-you-can-count-on id: 54I1JGwXUaTPYnVTPmcfc2 contentType: article --- # Man Group Roadshow Credit You Can Count On ![Man Group venue graphics](https://images.ctfassets.net/g0pw3n92bre6/4ACoJHTHxB4nIs0YS7sLmd/50afdecb2c9b7a71a20ee644280d5441/se-man-group-billboard.webp?w=2400&fm=webp&q=75) A platform that one global team could hand to any regional office, needed a confident line that would always read as Man Group wherever it landed. After a run of concept routes, Credit You Can Count On earned its place for a simple reason: It's poised without overclaiming and reads the same whether on a poster, conference screen or in an email subject line. It's a register the audience responds to, and as institutional investors aren't looking for a hard sell, a line that stays composed earns more trust and legitimacy. ![Man Group street poster](https://images.ctfassets.net/g0pw3n92bre6/2CnWW93A7bl5IgEPiH4XZD/dac621042bc4b8c2701327bb9befcca1/se-man-group-clear-screen.webp?w=1842&fm=webp&q=75) The landing page is where the system had the most to prove. Rather than developing a new site for every stage of an event, a single page was designed to have three jobs. ![Man Group campaign website on phone](https://images.ctfassets.net/g0pw3n92bre6/7vAWEBFKmYSn949rOk7vs/a555b9995e37de5b9b33105fd82672c2/se-man-group-phone.jpg?w=1842&fm=webp&q=75) [Man Group campaign website video](https://videos.ctfassets.net/g0pw3n92bre6/5czlUXNONAIaPx6I7Gb98Z/d8ab09dbde10c7bfcfd9a2ec05b86478/se-man-group-laptop-video.mp4) First, in the run-up to the event, out-of-home advertising, email and social all point back to the same page which opens in invite mode: the agenda, the line-up and a way to register. Once the event is underway, that page switches modes for the registered and displays the schedule, venue details and any other welcome content, live. Finally, once the doors close, it becomes the record of the day instead - photography, sessions and decks from the day - with a nudge toward whatever's next. It's a one URL, three phases, no rebuild kind of site - regionalised as easily as it's updated. ![Man Group branded water bottle](https://images.ctfassets.net/g0pw3n92bre6/3MQdXm1aLBejDzvRfjXT85/f7dfe38cdf58e657afad0dabac4a3201/se-man-group-water-bottle.jpg?w=2400&fm=webp&q=75) ![Man Group welcome screen](https://images.ctfassets.net/g0pw3n92bre6/5FR1a2n9sweejfUDV0b7Wy/44465518b3952b372a75c9a43ccbe771/se-man-group-conference.webp?w=2400&fm=webp&q=75) ![Man Group branded notebook](https://images.ctfassets.net/g0pw3n92bre6/7kICSNYd7Phu7F8zN0R3Ho/aa501043763a2d11177575c20e2b8512/se-man-group-book.jpg?w=1842&fm=webp&q=75) To build the system, Man Group's existing Pixel identity was broken into a toolkit of parts - faceted, dimensional shapes that recombine without losing their shape. Those parts are the foundation of the platform and what gives its versatility: the same pieces assemble differently for each market and format, whether on-screen or off. ![Man Group branded socks](https://images.ctfassets.net/g0pw3n92bre6/5d1zSAWFyQSswGCJgLYk1G/15e1ba3354b59f43226371b43cefe9ab/se-man-group-socks.jpg?w=1919&fm=webp&q=75) ![Man Group Instagram post](https://images.ctfassets.net/g0pw3n92bre6/4ZPMRVrYw4NRK780WEepXI/16e4ad139ba9969ebb5c27364f5674f5/se-man-group-instagram.webp?w=2400&fm=webp&q=75) ![Man Group event leaflet](https://images.ctfassets.net/g0pw3n92bre6/7H2oeuoSUV9GSdNY4x2PDu/056cecea758a7a6458b6295c1d8a434b/se-man-group-leaflet.webp?w=2400&fm=webp&q=75) The physical rollout got the same weight as the digital one. Large-format posters, merchandise and street-level takeovers carry the same language into the spaces Man Group's clients actually move through - the lobby, conference foyer or the walk from the car park - so the campaign stays visible right up to the door of the event it's promoting. ![Man Group bus shelter poster](https://images.ctfassets.net/g0pw3n92bre6/6xj7Wo5tn8AatxdJiioVWW/a88ce97abc4e28b36df9a7e219a1c38e/se-man-group-second-screen.webp?w=2400&fm=webp&q=75) ![Man Group branded sweatshirt](https://images.ctfassets.net/g0pw3n92bre6/4bqEvftL3RNpJewD3jP9V9/5f58a5f0381e7fcd7c611bad0288d56f/se-man-group-shirt.jpg?w=1919&fm=webp&q=75) ![Man Group event badge](https://images.ctfassets.net/g0pw3n92bre6/70IHopH4vIhZudit1pHDKn/2c6eb4f4f2ff53905190b9e17f3514fa/se-man-group-tag.webp?w=2400&fm=webp&q=75) The system wasn't designed around a single event. Man Group's credit business runs this calendar year after year, in the need to tell the same story and the platform is what lets each new stop draw on what already exists instead of starting again from nothing. The next roadshow doesn't call for a new line, system or site - it calls for the Credit You Can Count On platform, already built for whatever market it lands in next. ![Man Group branded umbrella](https://images.ctfassets.net/g0pw3n92bre6/2kmzXimwjIF7cIxY89gvjA/27c6bb90e96532246d9ec30e4a5bb76c/se-man-group-umbrella.jpg?w=1919&fm=webp&q=75) - [Rebranding a Healthcare AI Pioneer](/work/om1/rebranding-a-healthcare-ai-pioneer/) - [Promoting A Premium-Level Service](/work/volvo-penta/promoting-a-premium-level-service/) - [An identity with scale](/work/arcticdb/an-identity-with-scale/) - [Shaping a space for young minds](/work/brightline/shaping-a-space-for-young-minds/) - [Forward-Thinking Healthcare](/work/highlander-health/forward-thinking-healthcare/) - [New Uniform](/work/british-airways/new-uniform/) - [A friendly Copilot](/work/microsoft/a-friendly-copilot/) - [Legends Live Forever](/work/maradona-foundation/legends-live-forever/) - [New look for a New York seltzer!](/work/mulberry-street/new-york-seltzer/) - [Virtual Mental Health Care For Kids & Families](/work/brightline/virtual-mental-health-care-for-kids-and-families/) - [Roasting globally](/work/bellwether-coffee/roasting-globally/) - [Interactive Lookbooks](/work/microsoft/interactive-lookbooks/) - [Care for those who need it the most](/work/connections/care-for-those-who-need-it-the-most/) - [No one can do it alone](/work/papa/no-one-can-do-it-alone/) - [AI-Powered Search](/work/microsoft/ai-powered-search/) - [A fan club for all](/work/dm10/a-club-for-all/) - [Meet The Makers](/work/microsoft/meet-the-makers/) - [Redefining mental health care](/work/syntropic/redefining-mental-health-care/) - [Innovating the mortgage industry](/work/polly/innovating-the-mortgage-industry/) - [Getting Ready to Fly](/work/british-airways/getting-ready-to-fly/) - [Custom Shopify experience](/work/love-island/custom-shopify-experience/) - [Breaking new ground](/work/resicentral/breaking-new-ground/) - [Flight of the future](/work/british-airways/flight-of-the-future/) - [Roast your best coffee](/work/bellwether-coffee/roast-your-best-coffee/) - [World's best typography](/work/type-directors-club/worlds-best-typography/) - [Encourage a new level of debate](/work/design-of-the-year/encourage-a-new-level-of-debate/) - [Blending fashion and technology](/work/microsoft-marimekko/blending-fashion-and-technology/) - [Oaten Your Heart](/work/raisio/oaten-your-heart/) - [Putting the art in party](/work/moriarty/putting-the-art-in-party/) - [Turning art on its head](/work/art-rabbit/turning-art-on-its-head/) - [Architecture and identity](/work/central-saint-martins/architecture-and-identity/) - [Disrupting the thread](/work/international-woolmark-prize/disrupting-the-thread/) - [Rebellious lux](/work/tilly-sveaas/rebellious-lux/) - [Games for fun](/work/poncle/games-for-fun/)