Legends Live Forever
Maradona Foundation
The Maradona Foundation was created to honour the life and memory of Diego Maradona. The foundation is on a mission to increase social capital and prosperity around the world with the help of people who share our principles and values. We strive to help our partners in providing critial services for those impacted and support them in building a more inclusive world. A world in which genius, rebelliousness, diversity, non-conformity and challenging the status quo and playing by the rules are celebrated and honoured.
The logo symbol represents the sun (Diego), his ten siblings, as such the ten rays. A smaller sun in the negative space reflecting future generations and young stars to come.
DM10, has been designed for the logotype and as a headline display typeface, and runs through both the DM10 brand and the Maradona Foundation design. The logo has alternative character sets and weight to draw a distinction and subtly set apart while stay coherent with the usable typeface.
Authentic, realistic, expressive and warm imagery is used as prime brand photography. Placing people in focus, in particular individuals representative of target audiences and beneficiaries aligned to the brand brand mission position. Cultural roots are acknowledged and aim to create aspiration and authenticity.
The message and objectives of the foundation are core, and as such the identity of the brand is utilizing pure, clean, minimal typography, imagery and colours as primary tools and means.
