Microsoft
AI-Powered Search
SE Studio partnered with Microsoft Bing to create a series of short videos showcasing Bing AI's capabilities, demonstrating how the assistant enhances everyday life through practical, entertaining functionality. Combining fluid motion design with clear, playful visual storytelling, each spot translated a real-life scenario into compelling content. The studio worked with Bing brand teams and Microsoft's international marketing team to tailor the campaign for global audiences.
Our animation style combined fluid motion with clarity, effectively highlighting Bing AI's features and capturing the audience's attention with playful elements.
Each video presented real-life scenarios demonstrating Bing AI's practical benefits. We collaborated closely with Microsoft's Brand and Bing teams to ensure the content accurately represented Bing AI's capabilities. Additionally, we worked with the international marketing team to tailor the content for global audiences.
