New look for a New York seltzer
Mulberry Street
The Italian Seltzer Company tasked us in redesigning the packaging for their most popular product, the Mulberry Street New York Seltzer. Additionally, our studio revitalised their online presence with a new website, imagery, and communications content to curate all platforms to match their new look. The result was renewed engagement and visibility for Mulberry Street in the highly competitive alcoholic beverage market.
The redesigned website aimed to drive sales and improve user experience, utilising a headless Shopify store approach for better performance and seamless checkout processes. We leveraged the storefront API and Gatsby Shopify source plugin to maintain control over the user experience while enhancing website performance and visual appeal.
The redesign aimed to attract new audiences while preserving the brand's cultural influences and integrity. Our efforts resulted in a compelling website that exceeded the client's expectations, enhancing their online presence within three months.
A comprehensive communications kit including imagery, copy, and brand guidelines ensured smooth management of future content.
The packaging redesign featured enlarged fruit illustrations to highlight ingredient freshness and zesty flavours, using two new fonts and three variations to maintain readability despite the smaller can size.
“The team at Something Else truly captured the essence of our brand and translated it into a visual identity that exceeded my expectations. Their attention to detail and creativity is truly remarkable. From initial discussion to new product packaging, website, and social media all in three months is incredible. Thank you!”
Christ Taylor, MD. The Seltzer Company
