Bellwether Coffee

Roast your best coffee

Bellwether Coffee, known for its all-electric, sustainable coffee roasting systems, sought our help to renew their website to showcase new products and services and support clientele growth. Something Else Studio designed an airy, purpose-driven site that met the client’s marketing needs, while driving purchases and sharing expertise in coffee roasting.

Interior of The Perk coffee shop featuring a Bellwether Coffee roaster and La Marzocco espresso machine on the counter, with a barista in an orange shirt and a staff member in a red beanie working at the register.
Smiling woman in a denim apron leaning over a white counter to present a cup of tea in a bright kitchen with subway tile walls and appliances in the background.
Coffee & Water Lab display counter with branded kraft paper bags of single-origin coffees including Brazil, East Java, Guatemala, Decaf Mexico, and Nicaragua, above a glass pastry case with croissants, bagels, pretzels, and other baked goods.

The new website features authentic storytelling through compelling video content and photography, including CGI-enhanced videos and customer interviews.

Seamless integration with HubSpot enabled customised form creation and data delivery to the client's CRM, while integration with Calendly facilitated meeting bookings. Hosted on Gatsby Cloud, the site ensures a lean and adaptable user experience.

The site was designed to be mobile-first and fully responsive across all devices, aiming for high performance scores for better visibility and ratings.

Reusable components were built to allow easy updates for events, new products, or refreshed content.

A man with a beard in an orange shirt leans on a counter in a cafe, with a coffee machine and shelves in the background.
Barista with tattoos and a mustard beanie pours milk into a cup at a coffee shop with a light wood and brick interior.

The project successfully launched a new product and value proposition, attracting new audiences and driving renewed engagement and sales revenue.

Our studio collaborated closely with Bellwether to create and finalise all website content, ensuring alignment with the brand's future direction and maintaining authenticity.

Person with glasses in an orange sweater smiles in front of a coffee roaster with white coffee cups lined up on a tray.