Proof Of A Promise Met.

Volvo Penta, global leader in industrial engines, needed a marketing push that could reframe a technical service offer as a premium brand promise across North America. SE Studio delivered the full Driven by Uptime campaign — strategy, art direction, a core brand film, five social-optimised cuts built using AI-augmented archival footage, and a complete suite of trade show and print materials.

SE Studio crafted the brand identity and website for ArcticDB, a quantitative data platform incubated within Man Group in London. The system pairs a retro-futuristic arctic-summit logomark with an ultra-modernist logotype, a precision-focused typeface, and pixel-block motifs that nod to the parent company. A purple-and-neon palette, content-rich website and supporting collateral signal technical credibility to a sceptical fintech audience while staying human enough to mirror the team's collaborative culture.

When Brightline expanded from digital platform into physical clinics, they needed an identity that could scale from app screens to building signage without losing warmth or clinical credibility. SE Studio refined the logo, rebuilt the website on Next.js with a headless Contentful CMS and Storybook component library, and created a new illustration, animation, and colour system — deployed with zero downtime across both the Brightline and Brightlife Kids brands.

Co-founded by two of healthcare's most recognised figures, Highlander Health needed to move from stealth to public launch with a brand equal to their ambition — one that could flex across a venture arm and a research institute without losing coherence. SE Studio created the complete visual identity: wordmark system, brand guidelines, AI-generated macro photography, investor brochure, business cards, and a full website.

Rolling out a new uniform collection to 35,000 BA colleagues worldwide is a change management challenge as much as a design one. SE Studio designed and built the entire internal communications platform — a secure web-based system handling staff polling, uniform exploration across nearly 100 options, and behavioural analytics — receiving over one million hits within 72 hours of launch. The programme won Gold at the Internal Communications and Engagement Awards 2023.

SE Studio produced a video series for the Microsoft Edge team showcasing Microsoft Copilot's most useful features in 15–30 second spots. The studio led storytelling, storyboards, casting, production, sound and full post including motion graphics, VFX and CGI. Blending live action with advanced visual effects, the films translated practical scenarios — wellness, productivity, organisation — into warm, accessible storytelling that conveyed Copilot's value on a personal level for Edge's audience.

SE Studio rebranded The Italian Seltzer Company's flagship product, Mulberry Street New York Seltzer, and rebuilt the online presence around it. The packaging redesign leans on enlarged fruit illustrations and refreshed typography across small can formats. Communications, imagery and a headless Shopify store using Gatsby drove e-commerce performance and renewed engagement. Delivered in three months, the refresh helped Mulberry Street stand out in the UK's highly competitive hard-seltzer market.

The Maradona Foundation was created to honour the life and memory of Diego Maradona. SE Studio built the visual identity for the philanthropic body dedicated to support his ongoing mission to increase social capital and prosperity. A sun-and-rays logo symbolises Diego and his ten siblings while a smaller sun in the negative space represents future generations. The custom DM10 display typeface, expressive documentary photography and pure, minimal typography keep the foundation's social-impact message at the centre across billboards, website, print and apparel.

When you or your child face mental health challenges, think of Brightline as your trusted partner in parenting. Whether it’s virtual therapy, psychiatry, or coaching, they provide your family with affordable and accessible support. They partnered with S—E Studio to envision, build, and maintain their online presence, while subtly evolving their existing identity.

To drive the visibility of their latest design, SE Studio produced a full suite of CGI assets — animated sequences and static renders — for Bellwether Coffee's newest commercial roaster, allowing the brand to market the product months before physical units were ready. Classic product renders sit alongside in-situ café visuals used across digital marketing, social media, trade shows, web and print. The CGI workflow cut prototype and photography costs while giving stakeholders a high-fidelity preview of the final roaster design.

To lift the quality of on-brand tools, SE Studio designed interactive lookbooks for Microsoft's partner-facing sales and presentation kit, covering Windows 11, Office 365 and Edge. Working closely with the Microsoft Brand team, the studio built a unified graphic system spanning layout structures and animation styles, ensuring consistency while letting each product line keep its own character. The result equipped Microsoft's partners with engaging, communication tools that improved partner presentations and helped drive product sales.

SE Studio created a new identity and visual system for Connections Health Solutions, operator of the largest behavioural-health crisis facilities in the US. A bold, declarative wordmark in geometric unicase letterforms anchors a flexible system; photographic collage and layered graphics reflect the multifaceted nature of every patient's story. Conceptual data visualisation balances the artful photography to evidence the company's physician-led, data-driven 'open door' model across print, signage, apparel and digital.

SE Studio built the brand identity for Papa, the US care-companion service connecting older adults and families with help from 'Papa Pals.' A solid but friendly logotype is paired with joyful colours and hand-drawn illustrations of human faces from all walks of life, plus a manifesto-driven tone of voice carried through website copy and headlines. The system delivers the warmth and trust that Papa's care relationships demand, at scale.

SE Studio partnered with Microsoft Bing to create a series of short videos showcasing Bing AI's capabilities, demonstrating how the assistant enhances everyday life through practical, entertaining functionality. Combining fluid motion design with clear, playful visual storytelling, each spot translated a real-life scenario into compelling content. The studio worked with Bing brand teams and Microsoft's international marketing team to tailor the campaign for global audiences.

SE Studio created the brand identity and communications for DM10, the Maradona Global fan-club entity using football to inspire young people worldwide. A custom Maradona Display typeface, drawn from Diego Maradona's shirt typography and numbering, fuses South American heritage with the language of modern sport. Expressive lifestyle photography, scarves, apparel, billboards and a coordinated lookbook system build a young, sporty and inclusive platform around the legacy.

To put human faces to the Microsoft designers, SE Studio produced the 'Meet the Makers' series, revealing the product designers, human-centred designers and colour-and-materials specialists behind Surface laptops. The studio shaped the storytelling, then handled editing, post-production, graphics and final delivery. Interviews trace the journey from concept to finished product and reveal the personal inspirations behind each designer's craft — an elegant, engaging look behind the Surface brand.

SE Studio created the brand identity and website for Syntropic Medical, a clinical specialist in light therapy as a drug-free treatment for depression. A logo intertwining a tree and a brain symbolises resilience, vitality and the link between nature and mental health. A soft green-led palette deliberately departs from clinical aesthetics, while a sleek website conveys credibility and helps Syntropic build trust and partnerships in the mental-health industry.

SE Studio fully rebranded the San Francisco SaaS company formerly known as PollyEx and built a new website to introduce its mortgage capital-markets products. The work emphasised simplification and scale, creating a platform Polly could grow its portfolio against. The rebrand was a key contributor to Polly's $15M Series A funding round and the platform's subsequent growth to tens of thousands of lock requests through the product suite.

SE Studio redesigned the user experience for British Airways' 96 check-in and 70 fast-bag-drop kiosks at Heathrow Terminal 5 and JFK Terminal 7. The work spanned multilingual flows, baggage and document scanning, payment and on-screen storytelling — all built in line with BA's existing brand. The result was faster check-in, fewer screen interactions, reduced congestion at security and a more intuitive, fully self-service journey for millions of passengers a year.

Launching in time for the show's US and Netherland debuts, SE Studio designed and built a custom Shopify experience for ITV Studios' Love Island merchandise store. Mobile-first, magazine-styled and engineered for speed, the site features SE-led design, art direction and photography by Andrew Hobbs. A real-time product-personalisation tool — vetted by AI for brand-appropriate language — lets fans see custom names appear on items like the Love Island water bottle.

SE Studio created a new visual identity and website for wholesale mortgage company ResiCentral, foregrounding the company's customer-first humanist values. A flexible 'R' logo doubles as a graphic frame for real-life photography; a full design system of colours, typefaces, icons, illustrations and editorial-style imagery brings the brand's open, friendly, trustworthy character to life — a deliberate break from the traditional aesthetic of US mortgage finance.

For a Saatchi Gallery exhibition celebrating British Airways' centenary in collaboration with the Royal College of Art, SE Studio curated the BA 2119: Flight of the Future exhibition. The studio designed the visual identity, exhibition graphics and printed leaflets, and built a digital tablet platform giving visitors deeper context on each exhibit, video content and a chance to vote on the future of flight. The platform also captured rich engagement data for the airline.

SE Studio redesigned the Bellwether Coffee website to showcase the company's all-electric, sustainable commercial roasters and support clientele growth. The mobile-first, fully responsive site combines authentic storytelling, video and CGI-enhanced product content with HubSpot CRM integration, Calendly booking flows and Gatsby Cloud hosting. Reusable components let the team launch new products, events and content quickly while keeping performance scores high for SEO and discoverability.

SE Studio designed the visual language for the 65th annual Type Directors Club competition, an international award celebrating the world's best typography. Inspired by specimens from global type foundries, the campaign honoured TDC's heritage colours while progressively evolving into more abstract, expressive territory across an eight-month social and motion-led rollout. The campaign produced the highest number of entries in TDC's history to that date.

Partnering with London's Design Museum and Microsoft, SE Studio built a digital companion for the Designs of the Year exhibition. Visitors used NFC-tap stations and Microsoft Lumia handsets to explore backstories, hear judges' opinions and contribute their own views to a real-time debate. The platform deepened engagement — particularly with younger audiences — and produced rich behavioural data on which exhibits resonated most with visitors.

SE Studio launched Microsoft's APAC collaboration with Finnish design house Marimekko, introducing a Surface accessory line wrapped in Marimekko's signature prints. Spanning art direction, design, animation and production under a tight timeline, the studio delivered a flexible toolkit of assets for social, keynote events, in-store retail, print and digital — fusing fashion-and-lifestyle storytelling with technology. Demand at launch led to initial sell-out of the accessories.

SE Studio led the Finnish launch campaign for Benecol OAT, Raisio's new plant-based product range combining heart-health benefits with environmental sustainability. The work spanned packaging design across three formats, a balanced and humanised TV campaign using CG visuals, and Digital Out of Home advertising across Helsinki including Central Railway Station — a simple, distinctive execution to help Benecol OAT stand out in a crowded plant-based market.

Prior to their launch, SE Studio created the brand identity, stationery, pitch documents and website for Moriarty, a London-based luxury event-planning specialist. The identity is a language of contrasts: vibrant abstract marbled illustrations sit against cool grey and navy palettes, anchored by a structured stencil logo. The result evokes celebration, spontaneity and the idea that curating great events is itself an art form.

SE Studio created a new logo and brand language for ArtRabbit, the global digital platform and app for discovering contemporary art. The distinctive wordmark features a graphic 'rabbit-head' reversed R that visually signals the brand's promise of turning art on its head. A bold colour palette, typography system and editorial style scale cohesively across print, apparel, web and the ArtRabbit iOS app.

SE Studio designed the holistic visual identity, typography and logo for Heritage: A User's Manual, a Central Saint Martins MA Culture, Criticism and Curation exhibition at the Southbank Centre's Archive Studio. A stencil-influenced letterform draws on the architectural elements and archival material spanning multiple eras, weaving the exhibition's many sources into one cohesive curatorial narrative carried across red-and-black print collateral, posters and booklets.

SE Studio contributed to the visitor experience for the 2018 International Woolmark Prize in Florence, the global award celebrating fashion designers working with Merino wool. As part of a team led by Factory Fifteen with event production by OBO, SE produced the communications and visual outputs — social content, spatial signage and print collateral — visualising how the nominee designers were disrupting traditional manufacturing through coded algorithms and experimental graphics.

For Tilly Sveaas's first eponymous collection, SE Studio art-directed and designed a full brand refresh for the launch in London. The team developed packaging, a new product naming system, bold typography and a black-and-white photography campaign that frames the line as luxury with a progressive, rebellious edge — a more complete distillation of the designer's signature style.

SE Studio evolved the brand and business assets for Poncle, the indie studio behind global hit Vampire Survivors. A bouncy yet subtle logomark sits within a system of bold typefaces, icons, avatars and bright colours that capture the studio's friendly, modest essence. Designed to co-brand effortlessly with partners and to feel inclusive to gamers of every level, the system extends across merchandise, packaging and a refreshed website.