Central Saint Martins

Architecture and identity

SE Studio designed the holistic visual identity, typography and logo for Heritage: A User's Manual, a Central Saint Martins MA Culture, Criticism and Curation exhibition at the Southbank Centre's Archive Studio. A stencil-influenced letterform draws on the architectural elements and archival material spanning multiple eras, weaving the exhibition's many sources into one cohesive curatorial narrative carried across red-and-black print collateral, posters and booklets.

Close-up of overlapping printed cards or posters in blue, red, beige, and white, with large bold black letterforms and diagonal graphic elements.
Printed collateral for "Heritage: A User's Manual," an exhibition at Southbank Centre Archive Studio by Central Saint Martins MA students, featuring red and black postcards, posters, and an envelope with bold typographic design, laid out on a gray surface.
A person holding open a white booklet over a red graphic design brochure, wearing a Southbank Centre lanyard, at a table with printed materials.
Printed collateral for "Heritage: A User's Manual" exhibition at Southbank Centre Archive Studio, 24 Nov–13 Dec 2016, featuring bold red and black typography across posters, flyers, and an envelope on a gray surface.

Influenced and innovated by different eras.

The stencil aesthetic of the letterform draws reference from the architectural elements and archival material from different eras, combined to represent one narrative for the exhibition.

Magazine spread titled "Hayward's architectural history: a primer" with body text referencing Henri Lefebvre, site-specific performance art, and a partial pull quote reading "Without the body, space and so is architecture", alongside a grayscale photo of a standing person.
Printed materials spread on a gray surface, including an open red newspaper-style booklet titled "Heritage: A User's Manual" in bold white type, alongside white folded leaflets with black text referencing UAL Central Saint Martins.
Stack of printed publications for "Heritage: A User's Manual," an exhibition at Southbank Centre Archive Studio, 24 Nov–13 Dec 2016, featuring bold red and white graphic design with UAL Central Saint Martins branding.

The exhibition was curated by MA Culture, Criticism and Curation students from Central Saint Martins.

This project was founded on the belief that the heritage of a building is characterised by the ever-changing contributions of its community.

Two identical red promotional posters for "Heritage: A User's Manual," an exhibition at Southbank Centre Archive Studio, 24 November–13 December 2016, featuring large bold black typography and white body text listing curators and venue details.