Connections

Care for those who need it the most

There’s a gap in the field of behavioral health, and that’s where Connections Health Solutions comes in. Founded by two emergency room psychiatrists, Connections operates the most extensive behavioral health crisis facilities in the United States. Their pioneering “open door” model of care combines medical and recovery-oriented treatment for anyone in crisis. Connections create positive, lasting change while helping people return to their lives.

Multiple Connections business cards scattered in teal, white, light blue, and sage green, showing the brand logo and contact details for Colin LeClair, Chief Executive Officer, at colin.leclair@connectionshs.com and (415) 920-3246; the central teal card features a geometric line pattern on its reverse.
A white canvas tote bag with a photographic floral graphic print tossed in the air against a blue sky, with two hands reaching up toward it.

Connections’ new wordmark is bold, friendly, and declarative, reflecting their pioneering leadership.

Geometric, unicase letterforms give the logo an approachability and clarity in line with their ethos-centered dedication to individuals and their communities.

Two hands holding a white bucket hat against a clear blue sky. The hat displays a small green and white logo patch on the side.
A pattern of circular pastel stickers featuring minimalist mental health and wellness icons—such as a head with brain, vinyl record, bowl of fruit, open book, and balance scales—each with motivational quotes around the edge, displayed on a cream background.

Connections and its brand are about people at its core. The system can refocus its voice and style for patient and partner audiences. All the elements work together in an overall flexible system that amplifies emotion, play, science, and humanity as needed.

Photographic collage and layering graphics reflect the nuances and richness of every person’s story, demonstrating how Connections see humans as multifaceted and complex individuals. This technique represents, holistic, layered care, and telegraphs notions of depth, nuance and a multiplicity of approaches.

Person holding up the back of a white "Connections" T-shirt printed with artistic photo collages labeled Breathe, Listen, Dream, Feel, Accept, Observe, and Nourish, photographed in a desert landscape.

While kind words are nice, effective behavioral health takes much more than that - especially in moments of crisis.

The Connections model is firmly rooted in data and care, a key differentiator in behavioral health. Physician-Led and Data-Driven means that Connections has the distinct DNA to help when nobody else can.

We worked closely with Connections to develop a visual and verbal identity that reflects their mission-based, solution-focused, and patient-first ethos.

Three outdoor posters for Connections behavioral health, featuring a couple embracing, a skateboarder mid-trick, and a person standing in a forest, with the tagline "Connecting people to resources, so they can get back to their lives faster."
Cover of a Connections Health Solutions brochure with a teal logo, mission statement about providing compassionate mental health crisis care, a fragmented collage portrait of a person's face, and contact details for their Tucson, AZ location.

A core piece of the system is sharing the positive impact of Connections’ care through the personal stories of patients and employees.

This transparency helps families, potential patients, partners, and communities see the transformative effects Connections achieves. We employed simple, straightforward, and conceptual data visualization to represent the science upon which the Connections model was built, adding balance to the artful photographic elements and typographic play.

Page 4 of a Connections Health Solutions brochure titled "Statistics," describing their 24/7 behavioral health crisis stabilization model that diverts 60-70% of hospital admissions, saves 65-80% per event, achieves over 1000 community dispositions, and diverts 65% of patients from incarceration per month, with the tagline "Connecting people to resources, so they can get back to their lives faster."

Creative Direction, UX, & Design: Azi Rad & Lindsay Gravette
Design, UX, & Animation: Juha-Pekka Laurila & Taavet Kohol
Additional Design & UX: Darrin Loeliger
Copywriting: Michele Jaret