Highlander Health

Forward-Thinking Healthcare

In an era of biological breakthroughs, Highlander Health is taking the driver's seat in accelerating the pace of medical discovery and treatment accessibility. Co-founded by Amy Abernethy and Brad Hirsch, Highlander Health is a forward-thinking venture dedicated to transforming the landscape of clinical research and personalised health care.

Abstract fluid art with swirling shapes in vibrant orange, magenta, pink, and blue tones

Their mission, focused on optimising current delivery methodologies through learning labs, strategic investments, and philanthropic efforts, positions them as a leading force in advancing medical innovation. SE Studio had the pleasure of crafting the Highlander Health visual identity, guidelines and website, unveiling the company from stealth mode.

A presenter on stage at a conference gestures toward a large screen displaying a Highlander Health slide titled "Better evidence, lasting impact," describing their mission to advance modern healthcare research and delivery.
Smartphone on a brown fabric surface displaying a LinkedIn feed with a promoted post from Highlander Health featuring an article titled "Envisioning a Path Forward for Clinical Trials," a JAMA Summit keynote by Amy P. Abernethy, MD, PhD, shown with a green microscopy image.

We sought to design a brand that embodies the client’s drive for innovation—a system built to constantly evolve, just as their approach to health care does. The logo needed to stand alone and also work in lockups for both sides of the business - Highlander Health Institute and Highlander Health Partners.

The final design was a modern, sophisticated wordmark that adapts well to various contexts, highlighting their ability to focus on both the big picture and the finer details of health care processes.

To express the purpose of the Highlander Health brand, we came up with an alternative solution for imagery. Instead of opting for industry standard visuals, we used macro photography and nature imagery, generated through modern technology.

The motion style of the imagery elicits radical transformation, over time, and gives the brand a distinctive ambiance. The versatile, but distinctive colour palette blends seamlessly within the identity system without feeling overly commercial, providing the brand with greater depth and richness. As key design elements featured across their platforms, the abstract visual style allows for a range of interpretations while ensuring the focus stays on the content.

Two Highlander Health business cards on a golden surface: the front shows "Brad Hirsch, MD, Co-Founder" with email brad@highlanderhealth.com; the back features a gold geometric pattern with highlander health.com.
Artistic portrait of a man with glasses, wearing a checkered shirt against a dual-tone blue and red background.
Chart titled 'The evidence generation landscape is shifting' showing evidence generation volume across four clinical trial phases. Phases I through III show a modest stepped increase in volume. At Phase IV (Approval), volume surges dramatically, represented by a large green bell curve extending well beyond the pre-approval phases.

From the sleek, modern logos to the user-friendly website and content kit, every element is a reflection of Highlander Health’s mission: to break new ground in clinical research and support personalised care more efficiently.

A visual identity that mirrors the idea that progress never pauses, capturing the essence of a future-forward health care company determined to make an impact.

Highlander Health Partners brochure highlighting transformational healthcare companies, investment criteria, and team portraits in a modern design.
Amy and Brad smiling and standing together in a bright, open room with large windows.
Person wearing white New Balance sneakers with black geometric-patterned socks, hands adjusting one sock, gold watch visible on wrist.