Art Rabbit

Turning art on its head

SE Studio created a new logo and brand language for ArtRabbit, the global digital platform and app for discovering contemporary art. The distinctive wordmark features a graphic 'rabbit-head' reversed R that visually signals the brand's promise of turning art on its head. A bold colour palette, typography system and editorial style scale cohesively across print, apparel, web and the ArtRabbit iOS app.

Logo design in bold blue on a cream background, spelling "ART" where the letter "R" is mirrored and combined with a "T" to create a typographic wordmark.
A person screen printing the word 'ART' using yellow ink on a screen in a studio setting.
Logo with bold white letters on a bright yellow background: "A", a mirrored R, and "T" — stylized to read "ART"
ArtRabbit.com logo in bold black uppercase text on a light background, with the R in "ART" displayed as a mirrored/reversed letter as a design feature
iMac screen displaying the ArtRabbit exhibition page for "The Dog beneath the Skin: New Paintings by Leon Pozniakow" at Mercer Chance, London, 4–22 Feb 2016, showing three figurative paintings.

We created a bold, but simple logotype featuring a distinctive graphic rabbit head 'R', symbolising the idea of turning art on its head.

This innovative design element serves as a memorable visual marker but also encapsulates the brand's playful approach to art. A contemporary art scene that connects thousands of art spaces, exhibitions and events to artists, art professionals, collectors, students and art-interested people alike.

A bright blue book or box cover featuring cut-out letters revealing a vibrant collage of colorful imagery underneath, including a partial face, hands, and geometric patterns.
Blue T-shirt with large yellow "ART" letters overlaid with white arched text reading "Max V Tolbert Elementary."
Six bold colored circles in blue, black, gray, red, green, and yellow, alongside four stacked ART logo badges with mirrored text on black, blue, green, and red backgrounds.
Bold white text spelling "ART" on a black background, with the R mirrored backwards as a graphic design element.
Three graphic t-shirts hanging on a overhead cable indoors: a red shirt with "LRY" text, a black shirt with yellow graphic design, and a turquoise shirt with "ART" and "Ragfu[n]" text in white.

The ‘R’ reflects the brand’s commitment to creativity and originality.

This logotype, combined with a cohesive colour palette and typography, ensures a consistent brand identity and language, from print materials to digital media.

Bold blue background with large typographic letters filled with a collage of colorful abstract imagery including fragmented faces, patterns, and the number 1976.
Blue screen-printed t-shirt with a large yellow "ART" design and white text reading "ELEMENTARY," laid flat on a worktable with textile screen printing ink and tools nearby.
ArtRabbit branded stationery suite showing a letterhead with bold blue stylized logo and body text, alongside three business cards for Tom Elsner, Igor Clark, and Vivi Kallinikou, each with contact details and a blue logo panel.
Three iPhones displaying screens from the ART app: an editorial feature on NY exhibitions, a location-based new exhibitions carousel, and a weekly calendar grid of London art events and exhibitions.
Two people in dark jackets observe a gallery wall with various framed artworks, including photos and abstract designs, under bright lighting.