Bellwether Coffee

Roasting globally

SE Studio had the pleasure to re-collaborate with Bellwether Coffee, a roaster innovator in the coffee industry. They came to us to produce a suite of Computer-Generated Imagery (CGI) assets, a project aimed to elevate the market presence of their latest design of the Bellwether Roaster. Our initiative was to create a time to market advantage by creating marketing assets whilst the product was in the last phases of production. Both animated sequences and static renders were done during the final phase, enabling Bellwether to market their new design prior to launch.

A Bellwether Coffee electric roaster on a wooden café counter, displaying roasting progress on its touchscreen, with a barista standing beside it and coffee bags on shelves behind.
Bellwether Coffee electric coffee roaster showing green beans in the top hopper, a copper cooling funnel, roasted beans in the drum, and a touchscreen display showing an active roast with 3:33 remaining.

During the initial conceptualisation phase we spent time investigating the client’s vision, and formed a strategy outlining all the types of content needed. From classic renders that vividly showcase the roaster, to generating in-situ visuals that effectively illustrate real-life scenarios, we supplied a comprehensive set of animated and static images to support all marketing and communications for this project. 

The assets were meticulously designed from Bellwether’s product information and integrated into Bellwether's marketing initiatives, encompassing events, trade fairs, social media, digital marketing, website content, and print materials, boosting product visibility.

Bellwether Coffee Shop Roaster machine with a copper bean funnel on top, a circular window showing roasting beans, and a touchscreen display showing a roast in progress at 3:37 minutes.
A smiling barista with curly hair and an apron operating an espresso machine, with a Bellwether Coffee electric roaster visible in the background alongside shelves of coffee products and stacked cups.

We created visual realisation images positioning the Roaster within café settings to align the new product with a global audience. This initiative equipped Bellwether with a versatile set of promotional tools to help foster deeper engagement with potential customers.

Close-up of coffee beans inside the circular viewing window of a Bellwether commercial coffee roaster, with a white and black exterior against a light blue background.

Creating these renders during the production phase brought forth multiple advantages in addition to offering an extensive portfolio of content.

The venture enabled Bellwether and its stakeholders to envisage the product in great detail ahead of final production, allowing for refinements and enhancements. It also minimised the necessity for physical prototypes and photographic shoots, resulting in considerable savings in marketing costs.

Modern coffee shop interior with a white ribbed counter, espresso machine, Bellwether coffee brewer, glass pastry display case, menu boards listing espresso drinks, and a neon "Coffee" sign above cream and white tiled walls.
Barista in a white shirt and brown apron carefully pouring hot water from a gooseneck kettle into a pour-over dripper on a digital scale, behind a café counter with equipment and shelves of cups and bottles in the background.
A smiling barista works behind a modern café counter with industrial brick walls, pendant lights, and large city-view windows, alongside a Bellwether Coffee automated roaster machine.

This CGI project is a testament to the impactful role of 3D visual technology in product marketing and communication. Captivating and authentic set of promotional tools combined with detailed animations, static images, and in-situ visuals significantly boosted the products attractiveness and credibility.

As the Roaster begins to make its mark in cafés worldwide, the success of this project highlights the critical value of CGI visuals in vividly bringing industrial products to the forefront.