Microsoft X Marimekko

Blending fashion and technology

SE Studio launched Microsoft's APAC collaboration with Finnish design house Marimekko, introducing a Surface accessory line wrapped in Marimekko's signature prints. Spanning art direction, design, animation and production under a tight timeline, the studio delivered a flexible toolkit of assets for social, keynote events, in-store retail, print and digital — fusing fashion-and-lifestyle storytelling with technology. Demand at launch led to initial sell-out of the accessories.

Microsoft Surface laptop with Marimekko Unikko red and pink floral pattern cover, displayed closed on a light blue folder on a white desk, alongside a succulent, a cup of black coffee, and a stylus pen.
Instagram post by Microsoft Surface featuring a bold Marimekko floral pattern in green, black, teal, and white, shown on an iPhone.
Woman with long dark hair wearing a white t-shirt, holding a Marimekko clutch pouch with black and yellow circular dot pattern, against a neutral gray background.

The partnership was to drive awareness and to elevate the new line of Microsoft Pro products, with the initial collaboration launch taking place in the Asian market. The campaign imagery and motion graphics blend the world of technology with fashion and lifestyle.

The creative direction drove brand recognition and curiosity further, and simultaneously celebrates the collaboration.

Microsoft Surface tablet with Marimekko dotted pattern cover in navy, yellow, and white, displayed on a white desk alongside a Surface Pen, stacked notebooks, and a small cactus in a concrete pot.

The project and tight timeframe required a multi-disciplinary focus on clear management, creative thinking, art direction, design, animation, and production.

We produced a rich and flexible toolbox of marketing material which included assets for social media, keynotes and launch events, in-store retail, and print and digital media. Since launching the demand for the Marimekko accessories has been strong with initial sell out.

Woman in beige dress holding a laptop with a vibrant red and pink floral cover, looking over her shoulder against a plain background.
A closed Microsoft Surface laptop with a bold Marimekko black-and-white swirl pattern skin, on a white desk beside a black coffee in a white mug, a concrete pot with a succulent, and a Surface Pen.
A Microsoft Surface Pro tablet with a Marimekko green and blue floral design, displayed alongside a white teapot, a cup, a small succulent plant, and a Surface Pen on a white desk.

“The team have a quality of aesthetic and attention to detail that is rare in the fast-paced agency environment.”

— Samuel Clarke, Global Brand Manager, Microsoft