Highlander Health
Forward-Thinking Healthcare
Co-founded by two of healthcare's most recognised figures, Highlander Health needed to move from stealth to public launch with a brand equal to their ambition — one that could flex across a venture arm and a research institute without losing coherence. SE Studio created the complete visual identity: wordmark system, brand guidelines, AI-generated macro photography, investor brochure, business cards, and a full website.
Highlander Health, Co-founded Amy Abernethy and Brad Hirsch, is a forward-thinking venture dedicated to transforming the landscape of clinical research and personalised health care. Their mission, focused on optimising current delivery methodologies through learning labs, strategic investments, and philanthropic efforts, positions them as a leading force in advancing medical innovation.
We sought to design a brand that embodies the client’s drive for innovation—a system built to constantly evolve, just as their approach to health care does. The logo needed to stand alone and also work in lockups for both sides of the business - Highlander Health Institute and Highlander Health Partners.
The final design was a modern, sophisticated wordmark that adapts well to various contexts, highlighting their ability to focus on both the big picture and the finer details of health care processes.
To express the purpose of the Highlander Health brand, we came up with an alternative solution for imagery. Instead of opting for industry standard visuals, we used macro photography and nature imagery, generated through modern technology.
The motion style of the imagery elicits radical transformation, over time, and gives the brand a distinctive ambiance. The versatile, but distinctive colour palette blends seamlessly within the identity system without feeling overly commercial, providing the brand with greater depth and richness. As key design elements featured across their platforms, the abstract visual style allows for a range of interpretations while ensuring the focus stays on the content.
From the sleek, modern logos to the user-friendly website and content kit, every element is a reflection of Highlander Health’s mission: to break new ground in clinical research and support personalised care more efficiently.
A visual identity that mirrors the idea that progress never pauses, capturing the essence of a future-forward health care company determined to make an impact.
