Love Island
Custom Shopify experience
Launching in time for the show's US and Netherland debuts, SE Studio designed and built a custom Shopify experience for ITV Studios' Love Island merchandise store. Mobile-first, magazine-styled and engineered for speed, the site features SE-led design, art direction and photography by Andrew Hobbs. A real-time product-personalisation tool — vetted by AI for brand-appropriate language — lets fans see custom names appear on items like the Love Island water bottle.
Love Island is an international hit show and a cultural phenomenon. The store needed to be mobile-first, engaging, and aligned with the Love Island brand.
While exploring available Shopify themes, we quickly realised that none met our standards for responsiveness and speed required for a seamless mobile experience. For us, a mobile experience needs to be real-time, with quick loading and instant product personalisation.
The store features design and art direction by our team and photography by Andrew Hobbs, giving it a magazine-like feel.
It includes a real-time product personalisation tool for items like the Love Island water bottle, allowing users to see their names appear instantly, with AI algorithms ensuring brand-appropriate language.
