Microsoft
Interactive Lookbooks
To lift the quality of on-brand tools, SE Studio designed interactive lookbooks for Microsoft's partner-facing sales and presentation kit, covering Windows 11, Office 365 and Edge. Working closely with the Microsoft Brand team, the studio built a unified graphic system spanning layout structures and animation styles, ensuring consistency while letting each product line keep its own character. The result equipped Microsoft's partners with engaging, communication tools that improved partner presentations and helped drive product sales.
Our approach centred around developing a comprehensive graphic system for the lookbooks. This kit included detailed layout structures and animation styles, ensuring visual consistency across all materials while highlighting the unique attributes of each product line.
The collaborative nature of the project involved regular workshops and feedback sessions with the Microsoft Brand team. The result was a set of lookbooks that provided Microsoft's partners with visually compelling and informative tools to effectively communicate the benefits of the products to potential clients.
The lookbooks received positive feedback from both Microsoft and their partners. They enhanced the quality of partner presentations, making them more engaging and informative, which in turn helped to drive sales.
The success of this project underlined the importance of close client collaboration, the value of a cohesive graphic system, and the impact of visually engaging and informative design.
