Microsoft

Meet The Makers

To put human faces to the Microsoft designers, SE Studio produced the 'Meet the Makers' series, revealing the product designers, human-centred designers and colour-and-materials specialists behind Surface laptops. The studio shaped the storytelling, then handled editing, post-production, graphics and final delivery. Interviews trace the journey from concept to finished product and reveal the personal inspirations behind each designer's craft — an elegant, engaging look behind the Surface brand.


Collage of diverse professionals — including a man in a red shirt, two women with light hair, a young woman with wavy hair, and an East Asian woman — speaking and listening in a modern, plant-filled workspace.

Featuring key figures from product design, human-centred design, and colour and materials, the series showcases the innovative thinking driving these devices. Human-centred design is a core focus, emphasising the creation of products that prioritise user needs and experiences. Designers at Microsoft use feedback and research to craft intuitive and accessible technology, enhancing the user experience.

The series also explores the technical and aesthetic aspects of product design, balancing form and function. Interviews with designers reveal the journey from concept to final product, blending creativity with technical expertise.

Colour and materials are crucial, with meticulous attention to detail in selecting durable and aesthetically pleasing options. Experts discuss how colour and texture influence user perception, creating cohesive and appealing designs.

Personal stories from designers reveal their inspirations and motivations behind what they do. This offers a personal glimpse into the minds behind the design process for the Surface devices.

Microsoft fosters a nurturing environment for creativity and innovation, encouraging diverse perspectives and providing growth opportunities for their team. And these videos strive to highlight how the collaborative culture helps the staff to push the boundaries of their craft.

"Meet the Makers" celebrates Microsoft's design team, offering a behind-the-scenes look at the artistry and engineering that create beautiful and functional Surface laptops.