Moriarty

Putting the art in party

Prior to their launch, SE Studio created the brand identity, stationery, pitch documents and website for Moriarty, a London-based luxury event-planning specialist. The identity is a language of contrasts: vibrant abstract marbled illustrations sit against cool grey and navy palettes, anchored by a structured stencil logo. The result evokes celebration, spontaneity and the idea that curating great events is itself an art form.

An arrangement of Moriarty print materials featuring colorful abstract covers and a tablet displaying a Moriarty webpage with similar art.
Abstract fluid art with swirling patterns in blue, purple, and white, featuring bubbles and marbled textures on a white background.
Moriarty Luxury Event Planning & Design branded stationery suite laid out flat, including a gray business card, folded brochures with "Weddings" text, and cards featuring white and gold abstract ink designs, with a London address visible on an envelope.
Dark blue and beige stationery folder with abstract blue artwork, featuring 'Moriarty' branding for luxury event planning.

Working across the Moriarty website, stationery and pitch documents, we focused on developing a language of contrasts. Inspired by the spontaneity and energy of the party scene and exploring the notion that curating great events is an art form, we crafted a series of abstract illustrations to be used as key brand assets.

Vibrant colour and moving form sit amongst cool grey tones and navy blue materials. The structured stencil logo and typography give form, character and an order of information.

The new brand identity evokes celebration, fun and spontaneity - like a good party.

From typography used in business cards to playful imagery and logo variations, each brand illustration reflects a breezy, easy-to-approach tone and image.

Abstract image with flowing pink, white, and gold swirls resembling marbled patterns on a white background.
Tablet displaying the Moriarty Events website, showing a grid of service categories including Food & Drink, Flowers & Decorations, Venues & Destinations, Entertainment, and Stationery.
Five Moriarty Luxury Event Planning & Design brochures fanned on a gray surface, featuring vibrant abstract marbled designs in yellow-blue, pink-red, white-gold, and blue-gold colorways.

“Our business is better than ever. We have a strong image due to our excellent branding.”

— Georgina Attwood, CEO