Poncle

Games for fun

SE Studio evolved the brand and business assets for Poncle, the indie studio behind global hit Vampire Survivors. A bouncy yet subtle logomark sits within a system of bold typefaces, icons, avatars and bright colours that capture the studio's friendly, modest essence. Designed to co-brand effortlessly with partners and to feel inclusive to gamers of every level, the system extends across merchandise, packaging and a refreshed website.

Digital artwork of a menacing vampire lord with glowing orange eyes, pale cracked skin, and dark hair, set against a crimson background — likely key art from the game Vampire Survivors.
Smartphone displaying the Poncle website on mobile, showing a dark green screen with a monstrous creature background and the headline "August 2024: Vampire Survivors + launches on Apple Arcade!"
Poncle studio homepage with the headline "Hi, we are poncle — But really, we only made Vampire Survivors," featuring game screenshots, a vampire character portrait, and navigation links to About, Vampire Survivors, and Jobs.
Grid of twelve color combination swatches featuring a sun-shaped mascot logo, each card showing a different pairing of logo and background colors with hex codes labeled.

To signify the approachability and lightness of their brand, bold typefaces, icons and avatars sit as a set of core elements to include in any communication ventures.

The stickers are a neat way to express creativity and form connections in the gaming world, while the bright and lively colours reflect excitement and liveliness, conveying the brands’ fun and youthful spirit. An approach that ensures that both experienced gamers and newcomers alike find the brand inclusive and appealing.

Four friends at an indoor gaming session — one in a yellow hoodie buries their face in frustration, another in an orange hoodie reacts excitedly with a controller, while two others watch and smile in the background.
Three kids smiling and playing arcade games with enthusiasm under a ceiling with white fabric decorations and colorful lighting.
Poncle logomark: a bright green spiky starburst badge containing a lowercase 'p' pin symbol, displayed on a dark background within a clear-space grid showing 0.5x margins and a 40pt minimum size reference.

The logo was crafted to be a core branding element to use across all channels. The design is bouncy but subtle, capturing the light-hearted, but modest essence of the Poncle brand.

A key part of the reimagined brand mark was to embody a logo that could be effortlessly combined with partner logos during co-branding endeavours. Together, two logos occupy a singular space, reflecting the collaborative relationship between two brands.

Poncle 196/196 Club logo: stylized pink-red text reading "people" with "196/196 CLUB" overlaid, on a light cream background.
Close-up of a black matching sweatshirt and pants set with embroidered colorful pixel monster characters and red "Poncle – Level Up the Fun" text on the chest and lower hem.
Black hoodie with colorful cartoon designs and text 'Level Up The Fun'. Woman with curly hair partially visible from the neck down.
Two Poncle-branded black gaming controllers with neon green accents on a light background; left has subtle dark pattern with the tagline "Level Up the Fun," right features a vibrant collage of gaming icons, text, and colorful sticker-style graphics.

Each deliverable for this project speaks of Poncles’ friendly essence. The imaginative logo and stickers, playful colours and an approachable, but cheeky tone send a message of a more inclusive gaming experience.

With a friendly appearance in mind, we established a brand strategy platform, an identity system, logo and communication tools harmonious with Poncle games, products and merchandise, making the brand appear welcoming and enjoyable to people of all ages and backgrounds. Creating lasting memories beyond the screen.

Repeating pattern of cube-shaped "Poncle" branded boxes with a diagonal yellow-green flap, dark teal panels covered in colorful gaming icons (sword, skull, 1UP, gears), and bright green edges, arranged on a light surface with shadows.
Black knitted beanie with green smiley star, small green blob, and red 'HEY' pin against a bright yellow-green background.
Person viewed from behind wearing a black bucket hat and black shirt, with "poncle – LEVEL UP THE FUN" embroidered in red on the back and a small yellow sun icon near the collar.
Promotional image for Vampire Survivors featuring a menacing illustrated vampire with glowing orange eyes against a red background, overlaid with the neon green Poncle studio logo.