Tilly Sveaas

Rebellious lux

For Tilly Sveaas's first eponymous collection, SE Studio art-directed and designed a full brand refresh for the launch in London. The team developed packaging, a new product naming system, bold typography and a black-and-white photography campaign that frames the line as luxury with a progressive, rebellious edge — a more complete distillation of the designer's signature style.

Tilly Haas jewellery: a gold bangle with silver charms including dice and a figure, displayed in a gift box, alongside a gold necklace with arrow and wing pendants, next to branded packaging and a monochrome brand image.
Monochrome illustrated portrait cards of a blonde woman with loose hair wearing a dark jacket, arranged on a grey surface alongside a gold bangle and star charm.
Tilly Sveaas Jewellery brand identity flatlay showing a gold bangle bracelet on a portrait print, alongside branded stationery including business cards, a letterhead, and a gray gift box.
Gray Tilly Sveaas Jewellery gift boxes with bold white branding, displayed alongside a gold chain necklace and a partial card on a gray surface.

Aligned with the new brand spirit, we designed a packaging solution, crafted new names and used bold typography.

The black and white photography campaign gives way to a luxury identity with a progressive edge, representing a more complete distillation of the designer’s signature style.

Tablet displaying the Tilly Sveaas Jewellery website, showing a black and white editorial layout with a model wearing jewellery and a "Charmed Life" blog section.