Tilly Sveaas

Rebellious lux

The London based designer behind Silver Service Jewellery, Tilly Sveaas, launched her first collection under her own name. Our team led the art direction and design, and created a total brand refresh for the jewellery line.

Tilly Haas jewellery: a gold bangle with silver charms including dice and a figure, displayed in a gift box, alongside a gold necklace with arrow and wing pendants, next to branded packaging and a monochrome brand image.
Monochrome illustrated portrait cards of a blonde woman with loose hair wearing a dark jacket, arranged on a grey surface alongside a gold bangle and star charm.
Tilly Sveaas Jewellery brand identity flatlay showing a gold bangle bracelet on a portrait print, alongside branded stationery including business cards, a letterhead, and a gray gift box.
Gray Tilly Sveaas Jewellery gift boxes with bold white branding, displayed alongside a gold chain necklace and a partial card on a gray surface.

Aligned with the new brand spirit, we designed a packaging solution, crafted new names and used bold typography.

The black and white photography campaign gives way to a luxury identity with a progressive edge, representing a more complete distillation of the designer’s signature style.

Tablet displaying the Tilly Sveaas Jewellery website, showing a black and white editorial layout with a model wearing jewellery and a "Charmed Life" blog section.