Man Group Roadshow Credit You Can Count On
Man Group's credit business runs a full calendar of regional events for institutional investors and clients - roadshows, investor days and evenings - each one landing in a different city with its own venue and guest list. What the business didn't have was a shared story and system that could carry one message through them all. SE Studio built Credit You Can Count On: a campaign platform rooted in Man Group's Pixel identity and designed to flex across markets with each landing page evolving with the event itself.
A platform that one global team could hand to any regional office, needed a confident line that would always read as Man Group wherever it landed. After a run of concept routes, Credit You Can Count On earned its place for a simple reason: It's poised without overclaiming and reads the same whether on a poster, conference screen or in an email subject line.
It's a register the audience responds to, and as institutional investors aren't looking for a hard sell, a line that stays composed earns more trust and legitimacy.
The landing page is where the system had the most to prove. Rather than developing a new site for every stage of an event, a single page was designed to have three jobs.
First, in the run-up to the event, out-of-home advertising, email and social all point back to the same page which opens in invite mode: the agenda, the line-up and a way to register. Once the event is underway, that page switches modes for the registered and displays the schedule, venue details and any other welcome content, live. Finally, once the doors close, it becomes the record of the day instead - photography, sessions and decks from the day - with a nudge toward whatever's next. It's a one URL, three phases, no rebuild kind of site - regionalised as easily as it's updated.
To build the system, Man Group's existing Pixel identity was broken into a toolkit of parts - faceted, dimensional shapes that recombine without losing their shape. Those parts are the foundation of the platform and what gives its versatility: the same pieces assemble differently for each market and format, whether on-screen or off.
The physical rollout got the same weight as the digital one. Large-format posters, merchandise and street-level takeovers carry the same language into the spaces Man Group's clients actually move through - the lobby, conference foyer or the walk from the car park - so the campaign stays visible right up to the door of the event it's promoting.
The system wasn't designed around a single event. Man Group's credit business runs this calendar year after year, in the need to tell the same story and the platform is what lets each new stop draw on what already exists instead of starting again from nothing. The next roadshow doesn't call for a new line, system or site - it calls for the Credit You Can Count On platform, already built for whatever market it lands in next.
