OM1 Rebranding a Healthcare AI Pioneer
OM1 had been doing AI-driven healthcare outcomes long before the industry caught up. With a decade of innovation behind them, 10 patents and a foundation model trained on over a billion patient-years, they needed a brand and website that matched where they’d arrived. SE Studio delivered a complete rebrand and a new website: visual identity, logo system, colour palette, typography, photography direction and a fully redesigned digital presence.
OM1 was built on a simple but consequential idea: that outcomes are what matter most in healthcare and the data to predict them already exists - it just hasn’t been properly unlocked yet. Since 2017, they’ve been quietly building an AI foundation model trained on the longitudinal records of over 350 million patients, and were the first to offer an API for individual and cohort outcomes prediction.
And so, their name encodes their mission: O for Outcomes. M for Measurement. 1 for the belief that better outcomes are the first step toward better healthcare.
To engage life sciences, providers and payers simultaneously, the new website architecture bypasses generic brochure copy in favour of segmented user journeys - delivering distinct language and relevant evidence - whether regulatory submission, screening or formulary design. Since the launch, SE Studio expanded OM1’s website into a full-scale marketing platform that embeds this brand system directly into daily operations. The marketing team now manage campaigns independently via CMS-editable eBook engine, a custom PDF-to-HTML parser for long-form reports and native Hubspot forms with automated UTM attribution.
The site was engineered to be equally legible to AI platforms. By embedding OM1’s Fin assistant, expanding markdown exports across listing hubs and deploying site-wide llms.txt surfaces, the site provided AI crawlers with a structured and transparent view of OM1’s knowledge base. Supported by comprehensive JSON-LD structured data and a 400+ page SEO metadata overhaul, this work evolves the site from a launch deliverable into an active platform.
The central challenge was capturing both OM1’s rigorous data system and its predictive intelligence without falling into generic AI design tropes. The solution was a logomark featuring a tight, intentionally uneven cluster of dots that reads almost like a live plot, data field or patient population - paired with a deep navy wordmark that projects long-term institutional authority.
This dot language becomes a living texture across the digital experience; a subtle, shifting particle field running beneath every web page, symbolising structured intelligence emerging organically from data. As users scroll, the field shifts to simulate a live data environment, providing essential visual coherence across the site.
The colours and photography style further reinforce this positioning. Deep navy grounds the brand with seriousness and legitimacy, while the bright blues highlight the interactive elements and actions. Warmth is introduced through circular-cropped photography that humanises the science by focusing on specific clinicians, patients and treatments.
SE Studio delivered a brand and digital experience that truly reflects who OM1 is today. Through the redesign and launch of the new website, everything feels more cohesive for our brand.
The brand system created by SE Studio brings a quiet authority to OM1’s digital presence, closing the gap between their market presence and its actual achievements. By grounding the brand in specific, real-world touchpoints - from the shifting dot patterns in digital to the precise, cropped photography - the new identity translates AI modelling into tangible medical outcomes.
The updated brand identity gives OM1 the communication tools they need for their next chapter of collaboration across the healthcare industry.
